In an era where pets are cherished as family members, the global expenditure on pet care continues to surge each year. In 2014, pet-related spending reached $98.3 billion, and it’s expected to climb to $103.8 billion by the end of 2015. While pet food remains a significant expense, there’s a remarkable increase in non-edible costs, including grooming, vacations, day care, fashionable attire, and entertaining toys. With pets taking center stage in our lives, businesses are keen to tap into this growing market.
Euromonitor has identified three distinct types of pet owners. Mainstream humanisers, representing around two-thirds of owners, prefer premium brands. Anti-humanisers, comprising over 20% of owners, lean towards smaller brands. The remaining group, extreme humanisers, accounts for over 5% of pet owners, treating their pets as fashionable accessories, adorning them in exclusive designer outfits.
The surge in pet-related spending has also sparked innovation in the technological sector. A plethora of apps and wearables now caters to pet owners, offering a way to monitor their pets’ fitness levels and track their whereabouts. Technology has also streamlined pet feeding and training processes while providing a wide range of entertainment apps to keep our furry companions engaged.
At Greyhounds As Pets, we interact with pet owners daily and understand the vital role pets play in their families. Many praise technology for deepening their understanding of their pets’ needs, as well as the convenience it provides. With pet meal management, for example, you can effortlessly control feeding schedules and quantities using a smartphone or tablet. To keep pet owners informed about these fantastic innovations, we’ve created this infographic to showcase the array of pet apps and wearables available today.